Brief: create a logo and branding for an ongoing social awareness campaign
Alerting students of issues and suggest ways they could get help from the available resources around the Students’ Union and University.
Solution: Using the familiar (universal) alert symbol that many students would see on a regular basis on their computers – but out of context and subtley changed. The campaign focused on delivering digital messages and creating bi-annual ‘THINK WEEKS’ – where THINK volunteers would actictively engage with fellow students. A strong memorable brand was needed – font used Frutiger Ultra Black.